Occhii is a luxury fashion brand that celebrates offbeat glamour, which we define as one’s ability to see beyond the mundane and monotonous to live a fantastical, vivid world.

We are based in New York City, founded in 2018. Our clothes are polished—but a little off-kilter. Wearable—but with a flare. We are rooted in a passion for exceptional material sourcing and rich storytelling, building a world made for those with an unwavering sense of self and bold imagination. 

The name Occhii, pronounced [oh-CHEE], is inspired by the word for “eyes” in multiple languages. For example, in Italian, it’s ‘occhi’; in Romanian, ‘ochi’; in Polish, ‘oczy’; and in Slovenian, ‘oči.’ These linguistic ties span Romance and Slavic languages to the universal concept of sight.

We bend what the eye sees to create our own version of the world—one that feels more honest, more fabulous, and sometimes, delightfully bizarre. Each piece fits into our intricate universe full of mysterious spies, famous musicians, glamorous housewives, warehouse ravers, and our mothers and grandmothers.

Our designs are an amalgamation of personal experiences, dreams, delusions, art, and pop culture to remind us: reality is flexible.

Life can look however you want to see it.

Familiar silhouettes are reinterpreted through unexpected materials, skewed proportions, and refined construction. We take what feels recognizable and distort it—just enough to make you look twice.